Guides
Guides on Looker, LookML, BigQuery and dbt.
Comparisons, checklists and methods written for teams running on Google Cloud. No mass-generated content: one guide per question clients actually ask.
9 min read · 6 September 2026
Looker for e-commerce: margin, AOV, repeat, one revenue number
Ten e-commerce metrics defined once in dbt and exposed in Looker: net revenue, margin, AOV, repeat rate, returns, grain trap. With a public reference repo.
Read the guide →10 min read · 6 September 2026
Looker for fintech: TPV, chargebacks, churn, loan book
Settled vs attempted TPV, take rate, chargeback ratios against Visa and Mastercard thresholds, customer-month churn, point-in-time loan book, SCD2. Public repo.
Read the guide →9 min read · 6 September 2026
Looker for healthcare: readmissions, length of stay, patient data
OMOP in brief, 30-day readmission and length of stay defined once in dbt, prevalence by concept hierarchy, patient fields protected in Looker. Public repo.
Read the guide →9 min read · 5 September 2026
Conversational Analytics in Looker: 6 Prerequisites
What Conversational Analytics, Gemini in Looker and Looker MCP do in 2026, why they need a clean semantic layer, six prerequisites and a four-week pilot plan.
Read the guide →9 min read · 5 September 2026
The dbt, BigQuery, Looker Stack: A Reference Architecture
How dbt, BigQuery and LookML fit together: the role of each layer, naming conventions, tests, CI, cost control and a minimal reference architecture.
Read the guide →9 min read · 5 September 2026
Looker Pricing in 2026: Editions, Licences, Real Cost
How Looker pricing works in 2026: Standard, Enterprise and Embed editions, Viewer to Developer licences, Looker Studio Pro, BigQuery costs, how not to overpay.
Read the guide →8 min read · 5 September 2026
Looker vs Looker Studio: Which One You Need and When to Switch
Looker and Looker Studio solve different problems. Governance, semantic layer, row-level security, pricing, Looker Studio Pro, and when it is time to switch.
Read the guide →9 min read · 5 September 2026
Looker vs Power BI: An Honest Comparison for a GCP Shop
Looker or Power BI when your data lives in BigQuery? Cost model, LookML versus DAX, governance, AI features in 2026, and the cases where Power BI wins.
Read the guide →10 min read · 5 September 2026
LookML Audit Checklist: the 25 Points to Check
The 25 checks of a LookML audit: Explores, joins and fan-out, symmetric aggregates, PDTs, datagroups, naming, duplicated measures, access grants, dashboards.
Read the guide →9 min read · 5 September 2026
Migrate from Looker Studio to Looker: When, How, How Much
When to leave Looker Studio for Looker, the migration steps, what to model first, the pitfalls, and realistic timeline and budget ranges for a remote delivery.
Read the guide →8 min read · 5 September 2026
Semantic Layer: Why Your Revenue Numbers Never Agree
Finance, sales and the executive dashboard show three revenue figures. Where the gaps come from, what a governed semantic layer is, and how to fix it in weeks.
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